Nand Kishore Chaudhary (NKC) founded the idea of Jaipur Rugs in 1978 working beside 9 artisans on two looms.

NKC started his business on the principle of dignity, employing “untouchables” and subverting centuries-old practices that had shunned the poor, women and artists.

Jaipur Living's purpose is to create beautiful lives for our customers, consumers, their families and friends, the artisans who create our products, and our employees. We are committed to the craftsmanship and artfulness of handmade rugs, and to keeping the age-old art alive.

Asha Chaudhary (CEO) and her sister Archana Chaudhary (COO) have shaped Jaipur Living into an innovator in the design world, in part by co-creating rugs with designers and artisans. They've expanded the reach of their father’s vision, driving more awareness of our handmade products while also celebrating new construction innovation and the integrity of artisans.

Design is a passion for Jaipur Living and it spills out in artful colors, patterns and textures.

We are empowering, inclusive, responsible, and progressive.

The Jaipur System removes the middleman by employing a network of 40,000 artisans in more than 700 villages in India, ensuring quality and consistency. We connect with our artisan partners through a common thread of love and compassion. They’re provided a livable and reliable wage, along with opportunities for personal growth and development.

Industrialization has impacted the ancient art of rug weaving. Once thriving, it now faces extinction. We believe sustainable communities are the key to the survival of rug weaving. Through doorstep entrepreneurship and fair wages, the Jaipur System has ensured consistent income and a sustainable livelihood for the communities involved. The results have been wonderful - today, the number of artisans is on the rise.

Since 2004, the Jaipur Rugs Foundation has served a key role within the Jaipur System by working to improve the lives of more than 30,000 artisans. This is done through training, skills development, and social interventions. By focusing on the ideas and solutions that create social value, we can support the dignity and heritage of these traditional artisans.

We are dedicated to providing amazing quality and value through the vertically-integrated Jaipur System, and to providing superior support and customer service.